Since 2009, Coupaza has meticulously tracked hundreds of thousands of promo codes shared across platforms such as Twitter, Facebook, emails, and various websites, simplifying the task for consumers by sorting through the noise to highlight only the best deals. Retailers typically use promotional phrases during checkout to offer enticing discounts or incentives. Interestingly, many promo code phrases are widely reused by multiple brands, making them somewhat predictable and easier to uncover.
At Coupaza, we’ve analyzed tens of thousands of promo code patterns over the years. Here are the most effective promo code strategies you should try at checkout to unlock great savings:
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Month and Discount Value Codes
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Examples: JAN20, FEB15
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Retailers use these codes to create urgency linked to specific months or seasonal promotions, prompting quick consumer action.
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New Customer Offers
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Examples: NEWYEAR, NEW10, NEWCUSTOMER
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These codes signal exclusivity and target new customers or celebrate fresh launches, enhancing consumer excitement and interest.
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SAVE with Value Codes
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Examples: SAVE10, SAVE20
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Commonly used, straightforward codes promising clear and immediate savings.
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Discount Amount Followed by ‘OFF’
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Examples: 10OFF, 15OFF, 20OFF
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Frequently used by brands to simplify the discount process, highly effective and popular among shoppers.
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Free Shipping Codes
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Examples: FREESHIP, FREESHIP50
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These codes eliminate shipping fees, often requiring a minimum spend, such as $50 or $75.
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Seasonal Promotions
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Examples: SUMMER, SPRING20, WINTER10
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Season-specific codes are especially prevalent during seasonal transitions, attracting shoppers looking for relevant savings.
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Back to School Discounts
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Examples: BACK2SCHOOL, SCHOOL
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Popular codes that typically appear during late summer and early fall to target back-to-school shopping.
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Holiday Discounts
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Examples: BLACKFRIDAY, CYBERMONDAY, EASTER, HOLIDAY
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Brands often run major discounts aligned with holidays to capitalize on high shopping activity.
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Event-Related Codes
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Examples: SUPER, BOWL, FOOTBALL
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These codes correspond with major events like sports championships, offering consumers event-specific savings.
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Social Media Codes
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Examples: TWITTER, FACEBOOK
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Simple codes frequently shared directly by brands through social media platforms, offering easy savings.
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Welcome Offers
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Examples: WELCOME10, WELCOME
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Typically provided upon newsletter signup or first-time account creation to attract new customers.
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Test Codes
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Examples: TEST
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Surprisingly effective, this generic testing code occasionally remains active unintentionally. We’ve discovered significant discounts, such as $50 off mattresses or even 100% off select items, by simply trying this code.
For effortless savings, consider using our Coupaza browser extension, which automatically tests and applies the best promo codes at checkout.
Curious about the success rates and best deals? Explore Coupaza’s comprehensive coupon industry report and our exclusive guide on coupon stacking for additional saving strategies.